Google's new .ing and .meme domains to customize web development
Since its beginnings, Google has been committed to giving its users the ability to customize their experience browsing the internet. That is why Google Registry has launched in recent weeks (and released this past December 5) a series of new distinctive domains, which are now available. Domains such as .meme and .ing will serve as a new tool to faithfully match a project's website to its essence.
The .ing and .meme domains are ideal for projects and brands that want to stand out by being genuine and true to their essence. With that in mind, at Metro we came up with a few ways they could be used:
Brands that offer a niche service
A brand that offers a service such as a laundromat could offer its services through a hypothetical website, www.clean.ing, which directs the user's attention straight to the point and shows the brand's intent and niche. The website's paths could then cleverly indicate the type of garments they wash: clean.ing/pants or clean.ing/shirts.
Taking a subtle but clever approach is one of the most crucial parts of capturing potential customers' attention. That is why services that include an action written as an English gerund have this option for giving one more hint about what they do. In fact, the domains think.ing and buy.ing are priced at 38,999.99 and $129,999.99, respectively.
Building a community around an event or meme
According to Google, .meme domains offer the opportunity to bring together content about a meme or relevant event, allowing its users to express themselves with a top-level domain.
Some of the sites that already exist are knowyour.meme and real.meme. The first is a website that helps identify references to popular memes, while the second is owned by Rudy Willingham, an artist who shares printable sticker designs so that people can create memes in real life.
Promotions for marketing campaigns
If a company or professional needs a disruptive marketing campaign as part of their strategy to launch a product, .ing domains are very useful.
One way to take advantage of them could be to signal in the domain that a new product is coming: newmusiccom.ing. This could be the domain of a landing page that welcomes users to pre-order the album of an artist about to release new music. It is a very small detail, but it adds to the brand's identity.
Google's .ing and .meme domains offer a new form of expression for brands, projects, and websites. They can be used to create more personalized user experiences, standing out from the competition and building more memorable brands.
At Metro, we have plenty of ideas for putting these new Google Registry domains to use. Contact us and let's talk about your project and how to boost it by showcasing its identity in the most genuine way.
